Shaping marketing’s next generation

Stanislaus: Our goal is to bridge the gap between academic proficiency and industry readiness. —LOW LAY PHON/The Star

THE ability to connect with and understand people will remain fundamental to the marketing profession, even as the industry and technologies continue to rapidly evolve.

President of the Malaysian Advertisers Association (MAA) Claudian Navin Stanislaus affirms that while marketers need to keep up with new skills, they must always stay rooted in marketing’s core values.