DESPITE price hikes, tightening wallets and global macro uncertainty, shoppers across South-East Asia are not walking away from their favourite apps. If anything, they’re doubling down on online value and convenience.
According to fresh insights from Maybank Investment Bank Group (Maybank IBG), consumer spending in Asean’s eCommerce and on-demand sectors is proving to be remarkably resilient – and that’s fuelling optimism for continued growth.
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