SMG partners Antsomi to harness first-party data

Antsomi's Serm (left) with SMG's Seng. This partnership underscores the need for media companies to embrace innovation, ensuring they remain competitive.

PETALING JAYA: Star Media Group Bhd (SMG), which has a diverse portfolio that includes the country’s leading English-language newspaper and news portal, multiple radio stations, event businesses, and more, is embarking on a journey to unify and leverage its customer data effectively.

In a statement, the media powerhouse said it had chosen Antsomi CDP 365 as its customer data platform to drive its first-party data strategy and enhance customer engagement across multiple touchpoints.