A gift of growth

Tan: Each of our brands has a different positioning and customer segment. Our challenge is to integrate them well and leverage their strengths. — AZLINA ABDULLAH/The Star

BEFORE it became home to well-known festive gifting and wellness brands like Jin Ye Ye, Jynns and Lo Hong Ka, JYY Group began 18 years ago as a small kiosk selling Chinese New Year cookies.

Back in 2008, the company’s founder and executive chairman Alann Tan had returned from New Zealand to help support his family financially after his father became seriously ill.