Khor: Businesses can turn travel into a strategic advantage by investing in innovative and inclusive approaches. Photo: Holiday Tours & Travel
THE business travel market is poised for growth this year, buoyed by new tech innovations and the rise of purpose-driven, flexible travel, according to Khor Chew Hong, executive vice-president of Holiday Tours & Travel (HTT).
Artificial intelligence and data analytics, bleisure travel (the concept of blending business and leisure travel) and employee well-being are expected to be key factors shaping the industry, as businesses strive to adapt their travel programmes to meet evolving needs.
