Rolls-Royce said the Goodwood plant expansion is to serve customers for its Bespoke services and Coachbuild programme. — Bloomberg
LONDON: British luxury automaker Rolls-Royce says it will invest US$376mil to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
As with other high-end automakers, Rolls-Royce has seen rising demand for high-margin, personalised car content from wealthy consumers.
