Pic from Bloomberg
NEW YORK: Whether you’re riding the subway, walking to an airport gate or waiting for the bus, there’s a certain kind of advertisement that has become increasingly difficult to miss: pitches for technology-based financial services, from credit cards to online payment platforms to digital banking.
Financial technology (fintech) companies are increasing their marketing efforts in metropolitan hubs such as New York, San Francisco and London as part of a concentrated effort to reach a wider range of consumers.
