WSSB rejuvenating Malaysia’s only cold-rolled stainless steel producer

PETALING JAYA: ​​​​Worldwide Stainless Sdn Bhd (WSSB) will revive Malaysia’s sole cold-rolled stainless steel producer, Bahru Stainless Sdn Bhd, following a US$95mil (RM423mil) acquisition from Spain-based Acerinox SA.

In May of this year, Acerinox ceased operations at the Bahru Stainless plant in Johor Baru and informed its Asian customers that future supplies would come from its other factories.

“This is not merely about the resumption of operations but a repurposing of what Bahru Stainless can achieve with new roadmaps in place,” WSSB chief executive officer Danny Tan said in a statement.

“By embracing innovation and investing to upskill our workforce, we aim to reestablish Bahru Stainless as a leader in the global stainless steel industry.”

The company has rehired 90% of its retrenched workforce, or 200 people, bringing back skilled professionals essential to its revival.

Tan said operations at the Pasir Gudang-based facility have resumed with a phased approach to ramping up production.

While the plant’s annual capacity is 300,000 tonnes, he said the initial focus will be on stabilising operations and maintaining product quality, as WSSB aims to balance domestic and international market demand.

Bahru Stainless’ production will support local industries such as construction, manufacturing and automotive.

Internationally, the company is targeting high-growth markets in Europe and the United States, while exploring opportunities in emerging regions.

WSSB highlighted that sustainability and diversification are central to its strategy.

The company is overhauling production processes to enhance efficiency and meet global standards.

It is expanding its product portfolio to serve high-value industries, including renewable energy, medical equipment and advanced manufacturing.

“Our decision to overhaul the production process is not just a cosmetic makeover. It reflects our commitment to innovation and future-proofing efficiency.

“These changes will position Bahru Stainless to meet evolving industry demands,” Tan explained.

He added that there are plans to explore niche markets and develop specialised products to further reinforce Bahru Stainless’ competitive edge in the global stainless steel sector.

AmBank (M) Bhd financed 80% of the acquisition cost, the release noted.