HANOI: Uniqlo has reached an impressive milestone, with over 60% of products sold at stores in Vietnam now being ‘made in Vietnam’.
These locally produced items not only cater to the domestic market but are also exported to international markets, contributing to both the brand’s global reach and the local economy.
A company representative said that increasing the localisation of its products is a central part of Uniqlo’s strategy.
This approach not only ensures a reliable and stable supply chain but also supports the growth of Vietnam’s textile and garment industry, bolstering its contribution to the economy.
Celebrating its five-year presence in Vietnam, Uniqlo is committed to fostering sustainable development, focusing on local production and the growth of Vietnamese talent.
A key pillar of the brand’s business model is its investment in local human resources.
Currently, 74% of managerial positions in both stores and regional offices are held by Vietnamese nationals, with nearly half of these roles occupied by women.
The company has also launched several initiatives, such as the Uniqlo Manager Candidate programme and scholarships that send Vietnamese employees to study in Japan and bring knowledge back home.
Uniqlo operates 26 stores across Vietnam, combining a strong offline presence with a rapidly growing online business that is expanding at a rate of 140% annually.
Products such as sun protection clothing, thermal wear, and children’s apparel have been particularly well-received by Vietnamese consumers, according to a recent survey by Nielsen IQ.
Uniqlo Vietnam general director Nishida Hideki said the brand’s success hinges on its commitment to sustainability and style, which resonates with customer preferences.
“Over the past five years, the achievements have not only helped us expand the system but also contributed to meaningful community projects,” he added. — Viet Nam News/ANN
