Reaping the Max from streaming

Monteiro: Partnerships are key to our distribution strategy in getting the service to customers faster and more efficiently. – Photo: Max

WARNER Bros Discovery (WBD) launched its Max streaming service across several Asian markets on Tuesday. Entertainment fans have long anticipated the arrival of the streaming service.

Many view Max as a game-changer for WBD as it strives to gain a larger share of the Asia-Pacific video streaming market. The region is expected to experience explosive growth with a potential market size of US$112.89bil by 2030, according to Agora Inc, a global leader in real-time communication.