Luxury meets K-Pop power

Creating buzz: Hublot’s courtship of Jungkook (right) took about 18 months, beginning just weeks after Tornare joined the brand in September 2024. — PHOTO: HUBLOT

IT is a cold February morning in Seoul, but Julien Tornare feels as though it is Christmas Day.

In an elegantly appointed suite at the Josun Palace hotel in the ritzy Gangnam district, the chief executive of Hublot is buzzing with the unmistakable energy of a man about to unveil big news.