KUALA LUMPUR: The annual Malaysian Media Conference (MMC) is running its 20th edition this Friday, Oct 25, at the Eastin Hotel.
The landmark event, themed "The Turning Point", tackles the pressing issues in Malaysia’s advertising media landscape. Malaysia’s media scene has witnessed phenomenal growth in digital, retail media networks, out-of-home and connected TV. IPG projects digital ad spend to be 74% of all ad spend in Malaysia for 2024.
“We are reaching the cross-roads of artificial intelligence and programmatic ad buying while facing the difficult challenges of content overload and brand authenticity. In the current reality, consumers are filtering marketing messages at the speed of light!” said MMC organising chairman Harmandar Singh in a statement.
This year features 12 speakers including Claudian Navin Stanislaus, president of Malaysian Advertisers Association; Eileen Ooi, president of Malaysian Digital Association; Sue-Anne Lim, chief executive officer (CEO) of Universal McCann Malaysia; Nizwani Shahar, CEO of Havas Malaysia; VK Sailendra, founder of Visual Retale; Raja Jastina Raja Arshad, vice-president head of Astro
Shaw and Malay Nusantara Business and more.
"We also have the popular spotlight sessions where industry leaders are ‘put on the spot’ to face rapid-fire questions about today’s marketing hurdles; plus a special screening of Malaysia’s top media campaigns across major marketing categories and media platforms,” added Ham.
