Collaborations help Coca-Cola expand in China

A worker drives a forklift at a Coca-Cola Canada Bottling Ltd. distribution center during an inauguration ceremony in Richmond, British Columbia, Canada, on Wednesday, Aug. 14, 2024. The new 230,000 sq ft. distribution center is an $18 million investment that is part of a broader $42 million commitment to the Lower Mainland, including a recent $24 million upgrade to the Richmond manufacturing facility. Photographer: Ethan Cairns/Bloomberg

Beijing: Coca-Cola Co is expanding its market presence in China by prioritising its carbonated drinks with strategic collaborations and new product package launches to get closer to younger consumers.

The beverage giant has partnered with Oreo, a popular snack brand, to launch a limited-edition drink called Coca-Cola Oreo Zero Sugar.