KPJ Healthcare marks new chapter with rebranding exercise

Seated from left: KPJ Healthcare president and managing director Chin Keat Chyuan, Johor Corporation (JCorp) president and chief executive Datuk Syed Mohamed Syed Ibrahim, Health Ministry deputy secretary-general of finance Datuk Seri Norazman, and KPJ chairman Tan Sri Dr Ismail Bakar, along with the board of directors and senior management of KPJ Healthcare taking a group photo after the unveiling of the new logo.

ONE of the country’s leading healthcare providers – KPJ Healthcare, recently embarked on a major rebranding initiative, revealing a fresh and modernised brand identity.

This marks a significant juncture in the group's rich history of over four decades as it intensifies its push for patient-centricity as the foundation for an exponential growth and competitive edge in the dynamically evolving healthcare landscape.

The launch, themed “Celebration of Our Care for Life Journey” was hosted at KPJ Healthcare's headquarters in Kuala Lumpur.

The event was graced by the Health Ministry’s deputy secretary-general of finance Datuk Seri Norazman, board of directors from JCorp and KPJ Healthcare, as well as notable figures from the healthcare and business sectors.