KPJ Healthcare marks new chapter with rebranding exercise

Seated from left: KPJ Healthcare president and managing director Chin Keat Chyuan, Johor Corporation (JCorp) president and chief executive Datuk Syed Mohamed Syed Ibrahim, Health Ministry deputy secretary-general of finance Datuk Seri Norazman, and KPJ chairman Tan Sri Dr Ismail Bakar, along with the board of directors and senior management of KPJ Healthcare taking a group photo after the unveiling of the new logo.

ONE of the country’s leading healthcare providers – KPJ Healthcare, recently embarked on a major rebranding initiative, revealing a fresh and modernised brand identity.

This marks a significant juncture in the group's rich history of over four decades as it intensifies its push for patient-centricity as the foundation for an exponential growth and competitive edge in the dynamically evolving healthcare landscape.