Michelle Tew, Founder and CEO at Homiah. — Photos: Homiah
IT was the David-and-Goliath battle that spurred waves of spicy fervour across the Asian-American community in the US.
In April, a saga involving a celebrity chef, a trademark claim and jars of chili sauce became the subject of widespread attention, prompting public outcry and impassioned discussions around cultural identity and ownership.
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Homiah
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chili crunch
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Momofuku
,
trademark
,
monopolisation
,
pop-up
,
supper club
,
chili oil
,
cooking spice kits
,
New York City
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