TTRacing has expanded beyond the gaming community, attracting a wider audience seeking affordable upgrades for home workspaces. — FAIHAN GHANI/The Star
IN an industry dominated by luxury brands targeting the top segment of the gaming market, Henry Ting, founder and CEO of TTRacing, saw an opportunity to make gaming chairs accessible to a wider audience. Sitting across Ting at his flagship showroom in Bangsar, it’s clear that his call was the right one.
Occupying the first floor space, TTRacing’s showroom features multiple models of ergonomic chairs and accessories. Starting the company in 2017, Ting admits that it wasn’t gaming chairs that struck his interest first but rather gaming peripherals.
Uh-oh! Daily quota reached.
Looking ahead, Ting explains that the next phase of the business will be focused on brand building and also bringing new products to customers based on what they want and need. — FAIHAN GHANI/The Star
Beyond a selection of chairs and smart desks, TTRacing also offers accessories.— FAIHAN GHANI/The Star
The brand's Ergochair range is targeted towards the office segment. — FAIHAN GHANI/The Star
Products like the Memory Foam Lumbar Pillow are centred towards ehancing comfort. — FAIHAN GHANI/The Star
Collaborations with franchises like Star Wars have helped expand the brand presence of TTRacing in the consumer market. — FAIHAN GHANI/The Star
The brand's showroom in Bangsar offers customers the opportunity to experience the products themselves. — FAIHAN GHANI/The Star
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