Branson plans one-stop shop as Virgin turns 40


Great scope: A Virgin Atlantic Boeing 787 arrives in New York from London. The airline says it plans to expand Virgin Atlantic Holidays to all its markets and will sell the United Kingdom as a holiday destination from the United States and Canada. — Reuters

LAS VEGAS: As Virgin Atlantic Airways Ltd celebrates its 40th anniversary, founder Richard Branson plans to more closely integrate the airline with his cruise ships and hotel businesses to offer travellers a one-stop shop.

Branson said he would look to make the brands work more seamlessly, with people travelling on Virgin Voyages cruises getting airline loyalty points, while adding more hotels in the destinations the carrier flies to.

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