Panasonic launches Lumix S9 compact full-frame mirrorless camera

KUALA LUMPUR: Panasonic has recently launched the Lumix S9, the smallest and lightest full-frame mirrorless camera in the Lumix S Series.

In a statement, Panasonic said the new camera is available in several colours like Jet Black, Crimson Red, Dark Olive, and Dark Silver.

It said the approx.24.2-megapixel full-frame CMOS sensor, equivalent to that of the LUMIX S5II, and the latest engine capture content in rich detail with natural tones.

In addition, the camera is equipped with PDAF (Phase Detection Auto-Focus), which provides excellent subject tracking, and Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot confidently, whatever the situation.

The Lumix S9 also allows creators to easily enjoy a range of popular, classic or bespoke colour styles in-camera with the popular real time LUT function via a new dedicated ‘LUT’ button on the camera body.

Panasonic said the LUMIX S9 introduces a new recording format; MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high quality videos in the optimum format for smartphone, and easily resize aspect ratios to suit social media with the Lumix Lab app.

“The new LUMIX S9 is more than another piece of technology to facilitate content creation. It is designed to be your creative companion. The photos and videos captured eternalise not just memories, but stories unique to one’s life – and this camera makes this process far more intuitive and seamless,” Panasonic Appliances Marketing Asia Pacific deputy managing director Takahiro Oyama said.