Advertising industry expects better 2H


IPG Mediabrands Malaysia CEO officer Bala Pomaleh

PETALING JAYA: The advertising industry is poised to perform better this year compared with last year, judging by growth drivers that will fuel the industry in the second half of the year.

Amid anticipated challenges, agency leaders and analysts on the whole are upbeat the second half of the year will set the tone for the industry to chart a stronger growth this year.

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