Mondelez revamps European operations after boycotts over Russia

Sensitive subject: Oreo biscuits on display in Zurich. The company’s staff have been informed that it has appointed a new general manager to lead its Russian business, which it describes as a standalone organisation. — Reuters

NEW YORK: Oreo biscuit-maker Mondelez put new management in place at its profitable Russian business last week, according to two internal company memos that reveal fresh details of a corporate overhaul in Europe.

After months of boycotts and pressure from shareholders and activists to leave Russia, Chicago-based Mondelez stopped advertising in the country but has failed to exit Russia entirely.