Smart partnership: Yap (left) and Touzeau signing the partnership documents in Kuala Lumpur. The Johor Baru-Singapore Rapid Transit System project is expected to bring more visitors to the Quayside Johor Baru City Centre development.
PETALING JAYA: Bangsar Heights Pavilion Sdn Bhd (BHP) aims to achieve full occupancy of its existing units in Hyatt Place in Quayside Johor Baru City Centre (JBCC) by mid-March or April 2024, driven by strong demand.
BHP chief executive officer Aaron Yap said about 90% of the mixed-use development had been sold since its soft launch in September 2023.
“We target to have everything sold out by mid-March or April this year.
“This achievement also brings good news and encouragement to Hyatt, where the market shows strong support for the BHP project,” Yap said during the agreement signing ceremony between BHP and Hyatt Hotels Corp, yesterday.
BHP inked an agreement with Hyatt Hotels Corp to manage the 200-room Hyatt Place hotel located at the Quayside JBCC.
According to the local developer, it decided to enter the agreement with Hyatt given the hotel operator’s track record, brand reputation and expertise in managing upscale hotels.
“This collaboration marks a significant occasion for both parties, bringing Hyatt Place’s renowned select service offering tailored for those working on-the-go or travelling with families to Quayside JBCC, as well as solidifying BHP’s position as a leader in innovative development projects,” BHP said.
Yap added that the group is confident that this partnership will add value to the stakeholders of both companies locally and internationally.
“We believe their expertise will be instrumental in positioning Quayside JBCC as a premier destination in Johor Baru,” he added.
Hyatt Asia Pacific group president David Udell said the partnership with BHP highlights the expansion of the Hyatt Place brand in South-East Asia and consolidates the group’s standing as the top global hospitality brand for high-end lodging for both business and leisure visitors.
Meanwhile, Hyatt Hotels Corp regional vice-president of development Bastien Touzeau said the Johor Baru-Singapore Rapid Transit System development is a testament to the strengthening relationship between Singapore and Johor Baru, which in turn will benefit Hyatt Place in JBCC.
“With reduced travel time and a new era of connectivity, it will enhance the synergy and business opportunities between the two dynamic hubs,” Touzeau said.
Situated on 21,780 sq ft of land, Quayside JBCC is a 29-story freehold mixed development with a gross development value of RM600mil. The development comprises 482 serviced suites, 24 retail premises for commercial use, 200 hotel rooms, a rooftop sky bar and dining options.
Due to its prime location in the bustling commercial district of Johor Baru, BHP believes Quayside JBCC is well-positioned to develop into a thriving centre for business, dining, entertainment and shopping.
Its exclusive leasable space includes a wide variety of retail stores, eateries, cafes and recreational amenities.
The Quayside JBCC is expected for completion by the fourth quarter of 2026.
BHP is a subsidiary of the Bangsar Heights Group, which has over 30 years of experience in developing residential, commercial and industrial properties across Malaysia.
