Top SME leaders to impart industry know-how

Power speakers: Business leaders (from left), Low, Ong and Chua will explore different aspects of executing business expansions.

PETALING JAYA: The Star Outstanding Business Awards (SOBA) will host its first power talk by prominent chief executive officers from small and medium enterprises (SMEs) for a knowledge-sharing session on how they expanded their businesses.

This SOBA CEO PowerTalk event, which will be held on Oct 23 from 9am to noon at Menara Star, Petaling Jaya, will present an exclusive opportunity for those attending to get-together and network in order to exchange ideas and business opportunities.

The discussion will be presented in two separate sessions that feature three different leaders.

The first is entitled “Building a lasting brand and adopting a culture of agility”, which will present ZCOVA Sdn Bhd managing director and founder Low Ziwei and KIP Real Estate Investment (KIP-REIT) Trust Management Sdn Bhd CEO Valerie Ong Pui Shan.

Low has nearly a decade’s experience as an auditor before founding ZCOVA. Today, he handles the financial aspect of the company and brand.

Ong’s role in KIP-REIT involves developing and executing business strategies to attain the goals of its board of directors, stakeholders and act in the best interest of the company’s unit holders.

This session will explore the importance of a company’s “lasting brand” for long term success, as well as looking at how companies can define their unique brand identity and value proposition.

The discussion will also look at how brands can maintain consistency across various marketing channels and touchpoints, as well as how to effectively communicate a brand’s story and values to its target audience.

The second session will concentrate on “Innovative strategies for business expansion” by Rhombus Connexion Sdn Bhd CEO and co-founder Kent Chua.

Chua also had an auditor’s background before branching out into the food and beverage industry with The Beer Factory in 2010.

He will explore the latest trends and emerging opportunities that companies today can leverage on to expand, or the different routes they can take to identify untapped markets or customer segments that align with their existing strengths.

He will also examine the different strategies that companies can employ to penetrate international markets and expand their global presence, or how they can mitigate the risks associated with these markets.

These are some of the many angles for the topic that Chua will expound upon in his talk.

The event will also be attended by Star Media Group CEO Alex Yeow, as well as representatives of the SOBA’s sponsors RHB Bank Bhd, PKT Logistics Group Sdn Bhd, Credit Guarantee Corp Malaysia Bhd and CelcomDigi Bhd, who will be presenting services that can help SMEs in their business expansion.

This event is open to those who own businesses or are interested in elevating their enterprises even further. Those attending are advised to dress in business attire.

To take part in this event, scan the QR code with this article.

The SOBA CEO PowerTalk is part of SOBA 2023, which is organised by Star Media Group with CelcomDigi, CGC, PKT Logistics and RHB Bank as main sponsors and Malaysia External Trade Development Corp as official trade promotion partner.

Supported by Bursa Malaysia, SOBA is audited by BDO while radio stations 988 and Suria are official media partners.

To take part in SOBA 2023 or for more information, call SMG Events (017-231 1789) or go to

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In Business News

CPO futures to trade on upside bias next week on expectation of weaker output
Oil gains over 2% but posts seventh weekly decline
In China’s slowing beauty market, big-brand discounts won’t cut it
YTL Power and Nvidia in AI collaboration
Westports inks deal with govt to expand terminals
Succession planning and moving in the right direction
Bank Pembangunan has plenty of potential
Setting the standards the Gamuda way
Singapore signs deal with Latin American bloc
Critical factors to consider before MLFF rollout

Others Also Read