Expansion, outlet chain enhance SSF Home Group

PETALING JAYA: With a 0.4% share of the local home furnishing retail industry worth close to RM47bil, coupled with attractive expansion plans and a strong market presence, the outlook is bright for SSF Home Group Bhd, says Mercury Securities.

The research house said SSF Home Group – bound for the ACE Market of Bursa Malaysia in the second week of October – is operating an extensive network of 41 retail outlets across the country that taps into a broad customer base.