Form left: Datuk Khairussaleh Ramli, Maybank group president and CEO; Bryan Robson, Manchester United legend; and Tan Sri Zamzamzairani Mohd Isa, Maybank chairman
KUALA LUMPUR: Maybank has extended its regional co-brand partnership with Manchester United for the third time effective July 1, 2023 covering Malaysia, Singapore, the Philippines and Indonesia.
Group chief executive officer, community financial services, Datuk John Chong said that for Malaysia, the
Maybank-Manchester United credit and debit cards have continued to receive an overwhelmingly positive response, recording a healthy growth of approximately 30 per cent in card base and 62 per cent in card billings last year.
"With this continued partnership, the bank is expecting further growth of 43 per cent in card base and 82 per cent in card billings this year,” he said in a statement.
Maybank is also looking to replicate similar success through brand activation campaigns that are specific for Manchester United credit and debit card holders to grow its business in the other regions.
Maybank currently dominates the cards business in Malaysia, with over 14 million credit cards, charge cards, and debit cards in circulation.
The bank commands over 20 per cent of market share for credit and charge cards in the country and over 28 per cent for debit cards.
Maybank’s collaboration with Manchester United represents one of the longest and most
successful partnerships in the club’s history which is a testament to the bank’s commitment to delivering engaging and beneficial benefits for its Manchester United card holders.
Maybank Malaysia Manchester United cardholders enjoy exclusive privileges such as discounts on purchases at Manchester United outlets and online megastores, discounted access to Manchester United Stadium and Museum Tours, the opportunity to participate in contests for a chance to meet players and legends, and numerous other benefits.
For Maybank Manchester United Visa Infinite cardholders, benefits include an invite-only opportunity to play golf in Kuala Lumpur or a private Old Trafford stadium tour with a Manchester United legend.
For the upcoming Premier League Season for 2023/24, Maybank will kick off a #ForeverUnited campaign from August to November 2023 for card holders.
"Winners of this campaign can stand to win signed 2023/24 season Manchester United jerseys, home match tickets at Old Trafford and the grand prize of an all-expenses paid trip to watch the match live in Old Trafford for two people,” the bank said. - Bernama
