Datuk Zaini Yusoff
PETALING JAYA: S P Setia Bhd has appointed Datuk Zaini Yusoff, 59, as its new chief operating officer (COO) effective July 1, 2023.
Zaini, who is currently the executive vice-president of the company since July 1 2020, has over three decades of experience in providing strategic and operational leadership.
He joined S P Setia as a divisional general manager in 2017 following the acquisition of I & P Group by the company, which he joined in 1991 as the chief operating officer.
Zaini also holds various positions which includes the Exco member of Real Estate and Housing Developers’ Association (Rehda) Malaysia and chairman of Rehda Selangor, as well as a board member of Lembaga Perumahan dan Hartanah Selangor.
He also sits on Lembaga Zakat Selangor Head Office Development Monitoring Committee for the construction of the new Lembaga Zakat Selangor headquarters.
“With Zaini taking on the COO role, I’m confident we will continue to progress strongly in 2023 with a robust operating model that will empower our team to deliver an unmatched calibre of properties and services to our customers,” S P Setia president and CEO Datuk Choong Kai Wai said.
He added that Zaini’s promotion is part of the groups’ internal succession planning.
Zaini will report to the CEO and be responsible for strengthening the company’s operating model to support growth through transformation.
