Joy game is on for toy and gift makers in China

Picking up steam: Workers produce inflatable toys for export at a factory in Chenghai. Sales of toys in China began to increase in December last year following changes to the Covid-19 policy. — AFP

BEIJING: The toy and gift industry is expected to witness a quick rebound following the optimisation of Covid-19 control measures, as domestic and overseas buyers and manufacturers exhibited a positive approach in terms of business growth during an expo in Shantou, Guangdong province.

Intended purchase agreements during the 22nd China Shantou (Chenghai) Toys and Gifts Expo, which concluded on Monday in Chenghai district of Shantou, a major toy and gift manufacturing base, reached 10.8 billion yuan (US$1.5bil or RM6.9bil), a historical record for the event, according to the expo’s organisers.