Sime Darby Property’s Serasi Residences achieves 100% take-up rate

KUALA LUMPUR: Sime Darby Property Bhd has achieved a 100% take-up for its Serasi Residences during its launch weekend.

“All 507 units of Tower One were snapped up within minutes upon the official launch through the in-house online booking system (OBS) that provides customers with a holistic and complete end-to-end homebuying ecosystem,” the developer said in a statement.

Serasi Residences is a range of freehold service apartments located within Putra Heights Sentral (PHS), Sime Darby Property’s latest transit oriented development (TOD).

Serasi Residences comprises 1,428 units, of which 749 are open market service apartments priced from RM356,000 while the remaining 679 units are Servis Apartmen Mampu Milik, sold at a controlled fixed price of RM250,000 by Lembaga Perumahan dan Hartanah Selangor.

Chief marketing & sales officer Datuk Lai Shu Wei said that the homebuyers’ overwhelming response to Serasi Residences proves the company’s uncanny ability to understand the market and provide the right products at the right locations and price points.

“This achievement is a reflection of Sime Darby Property’s goal to create destinations that elevate living and mobility. It is also a great way to kickstart our series of TODs to be part of the well-established Subang Jaya, with more of such master-planned developments to be included in our townships across the country in the near future

“These homes are targeted towards first-time homebuyers within the middle-income household category. Our focus is not just on the pricing, but we also put great emphasis in ensuring that the homes we built were designed to overcome the typical shortcomings of conventional affordable homes,” he added.

Serasi Residences is the first of four phases to be launched within PHS, which covers a 25-acre area in the Putra Heights township comprising residential and commercial components.

Residents can be assured that Serasi Residences also offers multiple modern facilities, on par with similar high-profile TODs in the Klang Valley, including an Olympic-length swimming pool as well as a multipurpose hall with two badminton courts.