Perodua aims for maximum production, sales in 2023

KUALA LUMPUR: Perodua is seeking to maximise its production to 330,000 units and sales to 314,000 units in 2023 amid continued demand for its vehicles.

The car manufacturer said the higher targets were also underpinned by outstanding orders carried forward from last year.

The production and sales targets are 14.2% and 11.3% higher than Perodua's 2022 tally of 289,054 vehicles produced and 282,019 units sold respectively.

"This year provides a golden opportunity for us as consumers still have confidence in the automotive market.

"In fact, more than half of our targeted volume is from bookings we collected last year but have yet to deliver,” said Perodua President and CEO Datuk Sri Zainal Abidin Ahmad in a statement.

He said the normal installed annual production capacity at its manufacturing plants is 320,000 units, but production volume can be increased by improving productivity and instituting overtime.

On capital expenditure, Zainal said Peroduua has allocated RM1.5bil to improve its group operations.

This includes its new business division where Perodua is expanding its pre-owned vehicle and subscription business.

“We have also allocated RM537.1mil on the development of a new model, as well as RM247.1mil to further modernise our operations, which also include upgrading existing 1S and 2S centres into 3S centres,” he added.

Zainal said Perodua plans to see an increase in vehicle intake at its service centres to 2.8 million units from 2.6 million recorded in 2022 through a combination of improved service time and increased service bays throughout the country.

Addressing the risk factors for 2023, Zainal said these include higher inflation, a further increase in interest rate and higher external cost factors such as fuel, power as well as higher commodity and raw material costs.

He added that the semiconductor chip supply was still a factor for manufacturers, not just for automotive players but industries such as electric and electronics and other heavy industries that rely on the technology.

However, Zainal said he is confident Perodua has the semiconductor chips needed to meet its target.

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Perodua , Zainal Abidin Ahmad , sales , production


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