Amazon to cash in on China’s eCommerce

Growing fast: An Amazon delivery driver at a distribution facility in Hawthorne, California. The number of Chinese brand owners on Amazon surged nearly three times in the past three years, with their turnover posting double-digit growth in 2022. —AFP

BEIJING: US tech company Amazon is ramping up efforts to help Chinese merchants sell high-quality and innovative products to the world by improving its logistics and supply chain services, scaling up its localisation input and providing training courses for sellers to develop their cross-border eCommerce capabilities.

Chinese sellers have shown strong resilience amid global economic uncertainties and the Covid-19 pandemic, said Cindy Tai, Amazon vice-president and head of Amazon Global Selling Asia, emphasising that cross-border eCommerce is playing a substantially vital role in stabilising China’s foreign trade.