Amazon to cash in on China’s eCommerce


Growing fast: An Amazon delivery driver at a distribution facility in Hawthorne, California. The number of Chinese brand owners on Amazon surged nearly three times in the past three years, with their turnover posting double-digit growth in 2022. —AFP

BEIJING: US tech company Amazon is ramping up efforts to help Chinese merchants sell high-quality and innovative products to the world by improving its logistics and supply chain services, scaling up its localisation input and providing training courses for sellers to develop their cross-border eCommerce capabilities.

Chinese sellers have shown strong resilience amid global economic uncertainties and the Covid-19 pandemic, said Cindy Tai, Amazon vice-president and head of Amazon Global Selling Asia, emphasising that cross-border eCommerce is playing a substantially vital role in stabilising China’s foreign trade.

According to the latest data from Amazon, Chinese sellers have sold billions of commodities to global consumers through the company’s 18 overseas marketplaces this year and the number of Chinese sellers who took advantage of Amazon’s logistics services increased by more than 20% year-on-year, with their sales revenue achieving double-digit growth.

The number of Chinese brand owners on Amazon surged nearly three times in the past three years, with their turnover posting double-digit growth in 2022.

Meanwhile, Chinese sellers have shown diversification trends in terms of merchandise categories and technological innovation as well as brands and business types.

“Despite short-term challenges, the demand from overseas consumers continues to inject fresh business opportunities into the cross-border eCommerce export sector,” Tai said during the 2022 Amazon global seller conference held online recently.

She said Amazon would provide Chinese sellers with comprehensive and reliable logistics, inventory and supply chain solutions based on its global logistics capabilities and network advantages, to help them achieve long-term, sustainable growth and enhance global operational efficiency.

It will also further optimise new selection solutions, upgrade big data analytics tools for sellers, speed up its localisation efforts and launch training centres to help sellers comprehensively improve their cross-border eCommerce skills, Tai noted.

Cross-border eCommerce in China has made great strides in recent years. Statistics from the General Administration of Customs showed that the import and export scale of the country’s cross-border eCommerce segment reached 1.98 trillion yuan (US$284.3bil or RM1.3 trillion) in 2021, up 15% year-on-year. In the first half of 2022, the market registered a 28.6% year-on-year growth in trade volume.

Last month, the country approved the establishment of comprehensive pilot zones for cross-border eCommerce in another 33 cities and regions, in its latest bid to boost foreign trade growth. This is the seventh batch of such pilot areas, which lifted the tally to 165 across the country.

With continuous policy support, technological innovation and comparative advantages such as strong supply chains and manufacturing capabilities in China, the company has full confidence in the prospects of cross-border eCommerce, Tai said. — China Daily/ANN

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