Keurig Dr Pepper comes under fire from industry

Association of Accredited Advertising Agents Malaysia (4As) chief executive officer Khairudin Rahim

PETALING JAYA: The recent move by global consumer products giant Keurig Dr Pepper to dictate the terms of its payment for agencies accepting its requests has come under fire from international advertising associations.

Keurig Dr Pepper is currently running a PR agency search in the United States, where part of the task is for agencies tendering to accept 360-day payment terms.