KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) aims to boost exports by 79 per cent to 1,960 units this year from 1,094 units in 2023 as the national carmaker seeks overseas market expansion.
President and chief executive officer Datuk Seri Zainal Abidin Ahmad said the company foresees 2024 as the first year of its export expansion.
"We are now at a point where the Malaysian automotive ecosystem would be able to cope with the ever-growing demand for our vehicles both within and outside the country.
"We expect Perodua's export growth to continue as the company aggressively expands its operations and its vendors' production capabilities," he said in statement.
He also noted that Brunei is the first export market the company is expanding to without compromising domestic vehicle allocation.
On May 3 this year, Perodua introduced the Alza AV and H, as well as the Axia AV and G to Brunei, with sales targets of 120 units and 40 units, respectively.
The newly launched Alza AV, H, and Axia AV and G were offered at prices of B$30,900, B$27,900, B$21,900, and B$17,900, respectively, including road tax and insurance. (B$1 = RM3.50).
Additionally, Perodua exports the Bezza 1.0L G to Brunei, priced at B$16,900, with a sales target of 300 units, bringing the expected total sales units in Brunei to 460 units in 2024.
In 2023, Perodua sold 300 Bezza 1.0L G units to Brunei, making it Perodua’s highest export market that year, the company shared.
"We have significantly reduced the waiting period for most of our popular models and even have ready stock for selected models.
"Our targeted increase in exports will also provide greater opportunities for our vendors to grow their sales volume in tandem with the demand for spare parts,” Zainal added. - Bernama
