Lazada’s quest to keep up with consumer trends

Alan Chan, CEO of Lazada Malaysia

PETALING JAYA: Consumer behaviour is fluid where the rules are rapidly rewritten all the time. Therefore, it is crucial for businesses to be able to adapt and turn every tide to their favour, or risk getting left behind.

Lazada Malaysia chief executive officer, Alan Chan, told StarBiz, “We were relevant to consumers during the Covid-19 pandemic. As an eCommerce platform, Lazada was classified as one of the essential services in the country.