How to influence buyers

Lee: Influencers are first movers and early adopters compared with the rest of the consumers.

PETALING JAYA: Influencer marketing is making headlines as marketers beef up their strategies by capitalising on influencers to deepen their brand presence in the market.

Globally, influencer marketing has been picking up fast and marketers are not wasting any time to bank on them for effective brand penetration, thanks to the buzzing social media.