4As offers ‘Effie Masterclass 2022’ training course

“Through the Effie Awards and this Masterclass, we want to reinforce the culture of effectiveness in the marketing communications industry and build ‘effectiveness’ into the everyday language of agency and advertiser conversations,” said 4As CEO Khairudin Rahim

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie Masterclass 2022” to help agencies and advertisers shape and sharpen their entries for the coveted marketing communications Effie Awards.

Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and exceeding marketing communications objectives with a focus on effectiveness, in honouring teamwork between agency and client, and in creating brands that become part of our cultural landscape.