PETALING JAYA: Holistic strategies are needed to ensure digital or programmatic advertising is able to efficiently meet advertisers needs.
In the digital age, analysts say programmatic advertising is here to stay and sufficient protection for advertisers should be put in place like fraud detection and other sophisticated tracking systems.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
