Better adex outlook for media sector moving into 2022


KUALA LUMPUR: Kenanga Research expects a better advertising expenditure (ADEX) outlook for the media sector moving into 2022, as businesses return to operating at optimal levels, coupled with the strong domestic demand, and thereby encouraging more advertising activities.

"The World Bank expects Malaysia’s economy to recover by 5.8 per cent in 2022, predominately driven by strong domestic demand and continued growth in exports.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Kenanga Research , Media , ADEX , outlook , demand

   

Next In Business News

Gamuda Land announces retail partners for Gamuda Gardens
YNH reaffirms bondholders with remedied technical defaults
Ringgit ends firmer against US dollar
KPJ Healthcare partners with Trustr for AI-driven healthcare solutions
Homeritz stays positive amid economic challenges
Unisem expects performance boost amid semiconductor recovery
Gadang wins RM280mil data centre contract
S P Setia unveils Casaville single-storey bungalows in Setia EcoHill, Semenyih
FBM KLCI rebounds to hit fresh two-year high
Asian FX subdued after mixed US data; equities set for weekly gains

Others Also Read