E-commerce continues to flourish in 2021

Multi-channel: Workers seen sorting products at a fulfillment centre. Online buying will continue to grow even though physical retail businesses have started operating again as consumers prefer an omnichannel approach to purchasing. — Bloomberg

THE e-commerce industry has continued to flourish in 2021, growing at an accelerated pace due to the Covid-19 pandemic, and this in turn has helped many businesses, especially micro, small and medium enterprises (MSMEs), to stay afloat.

“It has been a very positive year for the industry,” Zalora chief executive officer Gunjan Soni said. Zalora, part of Global Fashion Group, is South-East Asia’s leading fashion and lifestyle e-commerce player.