Future-proofing Universal McCann

“The real value for clients lies in each part of the equation talking to one another, a distinctive and attention-grabbing proposition,” Audrey Chong, CEO of UM and Ensemble Worldwide told StarBiz

PETALING JAYA: To gain momentum in an extremely challenging year hammered by the Covid-19, Universal McCann (UM) aims to future-proof itself by positioning itself as an agency that provides true integration of services.

The decision was made because local brands were impacted with many facing media budget constraints and shifting priorities.