The airline has collaborated with the travel technology company since 2020 to increase its technology and retailing capabilities in order to enhance customer experience and capitalise on revenue opportunities.
KUALA LUMPUR: Malaysia Airlines Bhd (MAS) recorded a 23% direct operating cost margin in early 2021 in its domestic operations since using Amadeus’ revenue management control systems despite the impact from the ongoing pandemic.
The airline has collaborated with the travel technology company since 2020 to increase its technology and retailing capabilities in order to enhance customer experience and capitalise on revenue opportunities.
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