MAA to up engagement with its customers

Maxis Bhd head of brand and marketing Tai Kam Leong (pic) told StarBiz that marketers currently needed to think more about the emotional state of consumers.

PETALING JAYA: Member companies of the Malaysian Advertisers Association (MAA), while acknowledging the difficult market conditions fuelled by Covid-19, are stepping up their engagement with customers as one of the ways to expand their market share.

With herd immunity expected in the fourth quarter, marketers are bullish that businesses would up their advertising expenditure to capture clients and deepen brand penetration.