KUALA LUMPUR: Dentsu Malaysia has appointed Kunal Roy (pic) into a newly created role as chief executive officer (CEO) of Dentsu Creative Service Line.
He would initiate the transformation of dentsu malaysia’s creative line of service in tandem with dentsu international’s brand evolution and simplified business model, developing a modern creativity offering underpinned by a new delivery model called “AOR – agency of record – on demand”.
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