PE fund Creador takes up 30% stake in Tealive owner Loob Holding

Despite the Covid-19 pandemic, Creador founder and CEO Brahmal Vasudevan said pointed out Tealive’s multi-format outlets, which include shoplots as well as outlets in malls and petrol kiosks, and its omnichannel offerings via food delivery platforms have helped it maintain a stellar performance.

KUALA LUMPUR: Private equity fund Creador is taking a 30% stake in Loob Holding Sdn Bhd which is the owner of top regional lifestyle tea brand, Tealive, due to its impressive revenue and net income.

In a joint statement on Thursday, both companies were confident the strategic partnership would take Loob to the next level, especially given Creador’s track record in aiding in the regional growth of its investee companies.