Call for compassion from IAA Malaysia

Led by IAA Malaysia honorary secretary, Prabha Nayar, a strategist and creative director, a public service campaign was conceptualised and developed. Nayar said: “With the pandemic playing on people’s minds, IAA Malaysia took the thought process deeper, further and focussed on the WFH syndrome. The end line, ‘A call to all to make compassion a way of work’ cannot be more apt”.

PETALING JAYA: International Advertising Association Malaysia (IAA Malaysia), in taking the credo of IAA as the global compass for the marketing and communications industry, has embarked on the research on the ills that ail the work-from-home (WFH) population.

To say that the Covid-19 pandemic has turned the world on its head, is putting it rather mildly.

In many countries, and Malaysia is one, the light at the end of the tunnel seems to get further by the day, causing despair to many and pushing people to wish and pray for a turnaround in the landscape.