New initiatives all set to boost industry

MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.

PETALING JAYA: The marketing communications industry is set to thrive with various initiatives being undertaken to spur its growth.

Media Specialists Association (MSA) is collaborating at several fronts in a bid to put the industry on a higher level.