Its head of brand and marketing Tai Kam Leong said purpose-aligned marketing is beyond advertising and is fundamental to the company’s relationship with segments and communities.
PETALING JAYA: Maxis Bhd
is strongly upholding its purpose-aligned marketing initiative as it strives to forge a closer connection with communities and various business segments.
Its head of brand and marketing Tai Kam Leong said purpose-aligned marketing is beyond advertising and is fundamental to the company’s relationship with segments and communities.
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