Brand purpose at the fore

Its head of brand and marketing Tai Kam Leong said purpose-aligned marketing is beyond advertising and is fundamental to the company’s relationship with segments and communities.

PETALING JAYA: Maxis Bhd is strongly upholding its purpose-aligned marketing initiative as it strives to forge a closer connection with communities and various business segments.

Its head of brand and marketing Tai Kam Leong said purpose-aligned marketing is beyond advertising and is fundamental to the company’s relationship with segments and communities.