PETALING JAYA: Maxis Bhd is strongly upholding its purpose-aligned marketing initiative as it strives to forge a closer connection with communities and various business segments.
Its head of brand and marketing Tai Kam Leong said purpose-aligned marketing is beyond advertising and is fundamental to the company’s relationship with segments and communities.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!