PETALING JAYA: Dentsu Malaysia has appointed Tan Kien Eng (pic) as its new chief executive officer. He would report to Ashish Bhasin, CEO of dentsu Asia Pacific.
Nicky Lim, Tan’s predecessor is moving on from his role to pursue other interests.
Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth.
Formerly CEO of Publicis Groupe Malaysia, his teams have won multiple awards for their clients under his stewardship.
Commenting on the appointment, Ashish said: “I am delighted to have Tan take over at such an important time. Over the years he has built a formidable reputation creating visionary work and growth for brands, as well as strong and united teams and I am looking forward to seeing him take Malaysia into its next era of growth.
“Lim has been CEO at dentsu Malaysia for almost six years; I’d like to thank him for his leadership and wish him success with his future endeavours”
In his role as CEO, dentsu Malaysia, Tan would be responsible for continuing the business’ transformation journey, driving integration across Media, Creative and CXM service lines, building a strong culture with our people and growth for our clients’ business.
“I am excited to be joining dentsu, with its strong heritage of innovation at such a pivotal time.
“The market has never been more dynamic with Covid-19 rewriting consumer behaviour and therefore, expectations of the brands they engage with.
Dentsu is excellently placed to capitalise on this pivot for its clients, and I am looking forward to working with the teams to develop and grow these opportunities, ” Tan added.