Advertising industry set for recovery

Mediabrands Malaysia CEO Bala Pomaleh (pic) said the industry is on a positive recovery trajectory next year, compounded by buoyancy from the vaccine development news globally.

PETALING JAYA: The advertising industry is set to swing to a recovery mode next year with advertising expenditure (adex) picking up, underpinned by the brighter economic prospects and the development of Covid-19 vaccine.

The industry has been under tremendous pressure mainly from the movement control orders that started on March 18 following the pandemic.