Advertising boost wanted

Mediabrands Malaysia CEO Bala Pomaleh told StarBiz the ad ecosystem could be viewed through its four main stakeholders – consumers, vendors, advertisers and agencies.

PETALING JAYA: While Budget 2021 is generally considered a pragmatic plan that will kick-start the economy and spur consumer spending, advertising agencies hope the government will also consider measures going forward that will give a boost to the ad industry ecosystem.

Even though some of the measures are not in the recent budget, they wish that the government would implement them in due course to steer the industry to the next level.