Focus Dynamics, Brahim team up in digital kitchen project

KUALA LUMPUR: Focus Dynamics Group Bhd and Brahim’s Holdings Bhd have signed a heads of agreement to work together in a digital kitchen project.

Focus Dynamics is a substantial shareholder of Brahim's.

Under the plan, Brahim's will use its massive flight kitchen at the Kuala Lumpur International Airport (KLIA) as part of Focus Dynamics' food delivery network.

"The digital kitchen project involves a few silos of operations, including cloud kitchen, shadow kitchen network, ready-to-eat meals and digital food trucks," the two companies said in a joint statement today.

Focus Dynamics said the collaboration is part of the company's long-term plan to automate the entire chain, capturing the revenue and margins for all aspects of the digital F&B industry for the Klang Valley area.

"With a kitchen of this size and collaboration with Brahim’s who already has an existing supply chain network, this grand plan is one step closer to being achieved,” Its executive director Benson Tay Ben Seng said.