Japanese firms seek business opportunities at CIIE

“In the past three or four years, our sales in the Chinese market have been growing at an average annual rate of more than 30%, ” said Hiroaki Watanabe, general manager of Shanghai KAI Trade Co, Ltd.(File pic show one of the booths at the EXPO)

SHANGHAI: Japanese enterprises are looking to tap into new business opportunities at the ongoing third China International Import Expo (CIIE) in Shanghai and optimistic about the prospects of the Chinese market after the pandemic is under control.

KAI Group, a Japanese company focusing on the marketing of products such as cutlery, kitchen utensils and beauty care products, has brought its popular beauty care products including eyebrow razors to the CIIE.